When it comes to spending power, a recent survey by Pinterest found that 93% of Pinners use Pinterest to plan purchases, and 40% of Pinners have a household income of $100k+.įor businesses, that’s a huge amount of users ready, willing and able to spend based on what they discover on Pinterest. The biggest interest areas on Pinterest ranges from fashion, food, auto, interiors and travel, so there are touch-points for a huge variety of users. millennials use Pinterest every month, and of its global audience, 66% is female aged 25-54. So let’s start by taking a closer look at Pinterest’s audience: That’s why it’s important to take a look at who is using Pinterest, and if this group matches your business’ target audience!

Pinterest drives 3.8 times more sales than other platforms and 87% of Pinners have purchased a product because of Pinterest.īut with 200 million monthly users, Pinterest may not be a social media power-house if you compare it to Facebook and Instagram audiences.

When comparing Pinterest to Instagram, the ability to easily add links is what sets Pinterest apart from Instagram as a powerful marketing strategy.Īdding links to pins makes it super-easy for a Pinterest user to find out more about the Pin that has caught their eye, and potentially go on to make a purchase. When using Pinterest for business, you should always include a link to your website with each pin – this could be a blog post, an online store or a company website.

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